Vie en ville
Vie en ville
Le concept «vie en ville» d’unibail-rodamco tente de réinventer la proximité entre logements, bureaux et commerces en les intégrant dans un même ensemble.
Actualités

Une nouvelle approche de la mixité urbaine

Le temps de la ville s’étire sur des décennies. Celui de l’immobilier sur des années. La société, elle, avance, et de plus en plus vite. Le groupe Unibail-Rodamco s’est donné pour mission, dans son domaine, de répondre aux attentes sociales des habitants des villes. Logements, bureaux, commerces, hôtels sont à réinventer et à réenchanter par de nouvelles formes architecturales répondant à de nouveaux usages dont les habitants, souvent très imaginatifs, en sont aussi les experts. Il nous revient d’entendre, de comprendre et de traduire leurs souhaits via une approche nouvelle de ces typologies dont nous croyons tout connaître. C’est en repensant les modes de production de l’immobilier, débarrassés de tout tabou idéologique, prêts à défier les limites réglementaires et techniques, que nous avancerons. Imaginer réunir tous les acteurs d’un projet, partenaires publics et privés, penseurs, financiers, fabricants n’est pas une utopie, mais la solution pour faire émerger les montages et les concepts qui fabriqueront la ville de demain.
En savoir plus sur le concept

Manuelle Gautrand Architecture project for Life in the City

Manuelle Gautrand imagines a series of squares and streets that create a multitude of routes and views for residents, office workers and users of the shopping area.

Unibail-Rodamco consulted different architecture firms asking them to imagine a two-hectare plot in the centre of a city and to suggest a fairly dense urban programme for it. The brief was for a total of 70,000 sq. m. including 30,000 sq. m. of retail space (three typologies : department store, street-level shopping and a shopping arcade on two to three levels) ; 25,000 to 30,000 sq. m. of different kinds of housing (flats for first-time buyers, rented flats and social housing) ; and 10,000 to 15,000 sq. m. of offices and underground parking. The different reponses showed how the interpretation of the same brief can give rise to a wide variety of designs and urban systems.

  • General view of the project
  • Place du marché (Market Square)
  • Daylight view

PCA project for Life in the City

Philippe Chiambaretta (PCA) proposes the creation of a fluid and attractive promenade that leads visitors to the market hall, a real live show.

Unibail-Rodamco consulted different architecture firms asking them to imagine a two-hectare plot in the centre of a city and to suggest a fairly dense urban programme for it. The brief was for a total of 70,000 sq. m. including 30,000 sq. m. of retail space (three typologies : department store, street-level shopping and a shopping arcade on two to three levels) ; 25,000 to 30,000 sq. m. of different kinds of housing (flats for first-time buyers, rented flats and social housing) ; and 10,000 to 15,000 sq. m. of offices and underground parking. The different reponses showed how the interpretation of the same brief can give rise to a wide variety of designs and urban systems.

  • Perspective of the avenue de Paris / Rue de Buenos Aires
  • Vue nocturne du projet
    Night view
  • View of the shopping area

MVRDV project for Life in the City

For MVRDV, Winy Maas interprets "Life in the City" as a vast Gallery, very readable, generous in public spaces, which refers to the great tradition of the passages.

Unibail-Rodamco consulted different architecture firms asking them to imagine a two-hectare plot in the centre of a city and to suggest a fairly dense urban programme for it. The brief was for a total of 70,000 sq. m. including 30,000 sq. m. of retail space (three typologies : department store, street-level shopping and a shopping arcade on two to three levels) ; 25,000 to 30,000 sq. m. of different kinds of housing (flats for first-time buyers, rented flats and social housing) ; and 10,000 to 15,000 sq. m. of offices and underground parking. The different reponses showed how the interpretation of the same brief can give rise to a wide variety of designs and urban systems.

  • Night view
  • View of the interior shopping area
  • Interior view