Vie en ville
LIFE IN THE CITY
UNIBAIL-RODAMCO'S LIFE IN THE CITY CONCEPT AIMS AT REINVENTING THE PROXIMITY BETWEEN HOUSING, OFFICES AND SHOPS IN ONE PLACE.
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A NEW APPROACH TO URBAN DIVERSITY

The timescale of a city can be counted in decades; that of property development counted in years; but society itself moves forward with increasing speed. The Unibail- Rodamco group has set out to respond to the social expectations of people living in cities. Housing, offices, shops and hotels have to be reinvented and re-energised by new architectural forms responding to new uses in which local residents, who are often imaginative and frontline experts. We have to listen, to understand and to interpret their wishes via a new approach to typologies we think we know all about. We can only move forward if we change our approach to the production of real estate, if we free ourselves from ideological taboos, and if we are ready to challenge regulatory and technical constraints. The idea of getting all the project‘s stakeholders – public and private partners, designers, financiers and manufacturers – working hand in hand is no dream; it’s how the projects and concepts that will form tomorrow’s city will be made to emerge.
LEARN MORE ABOUT THE CONCEPT

Manuelle Gautrand Architecture project for Life in the City

Manuelle Gautrand imagines a series of squares and streets that create a multitude of routes and views for residents, office workers and users of the shopping area.

Unibail-Rodamco consulted different architecture firms asking them to imagine a two-hectare plot in the centre of a city and to suggest a fairly dense urban programme for it. The brief was for a total of 70,000 sq. m. including 30,000 sq. m. of retail space (three typologies : department store, street-level shopping and a shopping arcade on two to three levels) ; 25,000 to 30,000 sq. m. of different kinds of housing (flats for first-time buyers, rented flats and social housing) ; and 10,000 to 15,000 sq. m. of offices and underground parking. The different reponses showed how the interpretation of the same brief can give rise to a wide variety of designs and urban systems.

  • General view of the project
  • Place du marché (Market Square)
  • Daylight view

PCA project for Life in the City

Philippe Chiambaretta (PCA) proposes the creation of a fluid and attractive promenade that leads visitors to the market hall, a real live show.

Unibail-Rodamco consulted different architecture firms asking them to imagine a two-hectare plot in the centre of a city and to suggest a fairly dense urban programme for it. The brief was for a total of 70,000 sq. m. including 30,000 sq. m. of retail space (three typologies : department store, street-level shopping and a shopping arcade on two to three levels) ; 25,000 to 30,000 sq. m. of different kinds of housing (flats for first-time buyers, rented flats and social housing) ; and 10,000 to 15,000 sq. m. of offices and underground parking. The different reponses showed how the interpretation of the same brief can give rise to a wide variety of designs and urban systems.

  • Perspective of the avenue de Paris / Rue de Buenos Aires
  • Vue nocturne du projet
    Night view
  • View of the shopping area

MVRDV project for Life in the City

For MVRDV, Winy Maas interprets "Life in the City" as a vast Gallery, very readable, generous in public spaces, which refers to the great tradition of the passages.

Unibail-Rodamco consulted different architecture firms asking them to imagine a two-hectare plot in the centre of a city and to suggest a fairly dense urban programme for it. The brief was for a total of 70,000 sq. m. including 30,000 sq. m. of retail space (three typologies : department store, street-level shopping and a shopping arcade on two to three levels) ; 25,000 to 30,000 sq. m. of different kinds of housing (flats for first-time buyers, rented flats and social housing) ; and 10,000 to 15,000 sq. m. of offices and underground parking. The different reponses showed how the interpretation of the same brief can give rise to a wide variety of designs and urban systems.

  • Night view
  • View of the interior shopping area
  • Interior view